| 2003 |
(April) - TNS OBOP has new identity |
| 2002 |
(September) TNS OBOP launches a unique brand and advertising tracking solution - MarketWhys |
| 2002 |
(June) Introduction of Snack Panel - snack continuous tracking |
| 2002 |
(May) TNS OBOP introduces a new research product, OMNIMAS – the biggest omnibus research conducted by Taylor Nelson Sofres companies |
| 2001 |
(September) Parliamentary elections - TNS OBOP carries out exit poll research using WAP technology |
| 2000 |
TNS OBOP lunches TNS branded research solutions First projects carried out with the use of Optima, NeedScope , as well as tracking research projectsbased onMiriad, FoQus2 |
| 2000 |
(March) Launch of TNS OBOP Interbus – regular research on Internet users |
| 2000 |
(February) TNS OBOP launches a radio research based on electronic measurement |
| 2000 |
According to TNS Worldwide strategy TNS OBOP developes research sectors |
| 1999 |
Opening of CATI research studio (Computer Assisted Telephone Interview) |
| 1998 |
(September) On privatisation of OBOP, the company joins the world-wide marketing information leaders (Taylor Nelson Sofres research companies) |
| 1998 |
Rapid development of OBOP’s qualitative research |
| 1997 |
(Autumn) Parliamentary elections – another exit poll study; during one day more then 60 thousand questionnaires analysed |
| 1997 |
(January) OBOP launches a nationwide TV Audience measurement Peoplemeter |
| 1995 |
Presidential elections; OBOP carries out the exit poll study fully with its own resources |
| 1995 |
OBOP transformed into a commercial legal entity |
| 1994 |
OBOP carries out its first Establishment Survey (Establishment Survey for the TV panel) |
| 1994 |
(February) First OBOP OMNIBUS study |
| 1990 |
First democratic presidential elections; OBOP carries out the exit poll study in co-operation with the German INFAS. |
| 1989 |
Launch of a monthly research on political preferences |
| 1980 |
’Solidarity’ time – a report labelled CONFIDENTIAL produced: its subject ’on symptoms of some deterioration in the social moods’, between Spring and October the drop in confidence in the authorities was from 32% in Spring to 15% in October |
| 1974 |
First diary based radio and TV audience measurement |
| 1973 |
Interviewers - volunteers replaced with professional, paid interviewers |
| 1971 |
Launch of periodically carried out brand awareness studies; e.g. the CPN brand known by 59% respondents(in 1988 the rate grew to 78%) |
| 1964 |
OBOP asks which radio receiver would Poles be most interested in buying 51% respondents prefers a wooden case radio, 18% - a plastic one |
| 1960 |
OBOP proves that for breakfast a majority of Poles drink wheat coffee |
| 1958 |
OBOP’s research divulges that the number of possible conscripts presented in the official statistical yearly is fake |
| 1958 |
OBOP is created (Ośrodek Badania Opinii Publicznej) |
TNS OBOP
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